After reading an excerpt from the book Waste Not, I found out that the commercial industry had wasted many things. Many commercials and ads have images showing exposed women body parts and sexuality. I think women are being regarded as objects. Those images waste the beauty of women in many ways.
For instance, A woman's body and self-confidence is lowered because the way media portrays women. It's mentioned in the reading that overuse of energies and resources lower living quality. Overuse of resources does not necessary boom the economy but drag the economy down. I see parallel of how advertisement overuse the image of women and therefore distorted woman's natural beauty and lowered woman's self-confidence.
Furthermore, many girls and women worship those "distorted beauty" as role model, as result, many business are build for helping women to achieve the idealized beauty. Beauty industry creates huge amount of profits by promoting make ups, clothes, medicine and equipments for loosing-weight, etc. The making of more clothes, make ups, medicines, and machines create wastes that pollute environment and harm the right of labors; dieting or also waste health.
Ms. Gruber reminded me that I need to do more than creating awareness. The reading also says:"each of the three types of waste is presented as interlocking symptoms of one problem: using too many resources to make too few people more productive. This increasingly expensive industrial formula is a relic of a past that no longer serves a present or a future.". This shows that people had done as much as they can to create awareness of how women are portrayed in the media, unfortunately it is still not working. I'm not saying that people used too much energy to create awareness. However, there is certain process that does not work out because of the societal trend.
Like Ms. Gruber said, it is difficult to work against Mother Culture. I personally will think more about how to do more than creating awareness as my senior project goes.
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5 comments:
I think although commercial and ads are wasting but it is a important roll of our society. Because of the appearance of commercial and ads so our society can be that multifarious.
( somehow I think youre right too....I being really contradict here)
Good parallelism there!!!
I also think that changing what the society "rules" will be hard and will take a lot of work, so I think you should really do something that will get people all around the world's eyes on what you are doing!! Maybe something like a protest, where many people will notice!??
Ooh Tina, our topics are kind of similar! :D That's so cool.
I'm very passionate about the female "image" and being used as an "object" in advertisements too. I can't understand why some women are fine with being advertised like a thing, and they're wasting their true selves. Make up, medicine, and all that... definitely a waste. I myself love eyeliner, so I'm not in the place to say that but... haha, I think women try too hard to fit into society's ideal image of beauty.
Does advertisement cause "waste"? I would say it's a waste when one wears a lot of make up's or takes medicines, but doesn't look "good" eventually. However, I wouldn't say it's a "waste" to everybody. I'm pretty sure a lot of men and women found each other attractive because of the make up's, hair wax, perfume, etc. Doesn't that help human's reproduction?
Yes, some might argue that it's not good to have too many humans...
P.S. We have the same title.
"...wastes the beauty of women.." Tina, that is an insightful and powerful statement. You are right, everyone has beauty, and it is so unfortunate that the media is trying to discredit all beauty except one very specific type - the supermodel type. I look forward to your senior project!
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