Reflection on readings for Secrete Hsinchu (draft)

Reading #1: Why Psychogeography?

It's said in the reading that "Guy Debord, called for an investigation into the effects of the environment (both constructed and natural) on emotions and behavior. He called this area of study psychogeography.".
I personally find psychogreography an interesting field of study because the kind of places we live in do influence our emotions and behavior. For example, a lot of people like to to places near the sea or in the mountains, because people can feel relaxed by looking at those scenery. People living in the city usually have "fast living paste" and often feel stressed because of the traffic, noises, air pollution, and even the pressure from work. Thus, the environment, indeed, effects our minds and body.
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Reading #2: Site-Specific performance

In the reading, it says "Sites have habits and rules: people who use the space implicitly agree to a set of acceptable behaviour.". This sentence made me think of the ritual choreography I did with my partners. We performed a short skit that involves many mundane rituals. For instance, going to KTV to celebrate birthday is a ritual for young people. Drinking and cheering in the KTV and blowing candles are mundane rituals that we can see quite often.
I think that a site can have different meaning for different people. What I mean by different meaning is that people has different memories of the site. A site has its story and history, therefore, I think artists can be very creative and be really inspired by different sites.

It's All About Design!!!

I see a connection in McDonough's TED talk and the book "The Ecology of Commerce" about the competition between businesses. McDonough pointed out that competition is "together-strive": a way of cooperating in order to fit together. The sixth principle in the book also pointed out how the competition in human culture works. Both support the idea that competition helps growth, but the book addressed on that invasive competitions do not necessarily bring improvements. We are suppose to compete against each other to help each other to grow, like McDonough said, not to try to beat each other. The best way to help human culture to grow and develop is to educate people, not through endless advertisements and invasive competitions!

Another big part mentioned in the book, which is the second principle "Sustainable businesses take responsibility for the effects they have on the natural world" talks about how and what we can do to really help this world to become more sustainable.
The book pointed out a very important point that the little things we are doing to save energy is not enough. The demands we put on nature already exceed what we, as individuals or small groups can do to help. Therefore, the real changes need to be made in the ones that have the real power, such as the corporations.

So, what can businesses do to make a difference? The key is re-think and re-design the whole business process! Starting from the materials and resources, then to employment, this whole process needs to be in a cycle. It is also said in the first principle: "If changing from linear to cyclical processes is a key to re-creating business in an ecological manner, then an important component of that redesign will be feedback, accountability, and responsibility.".

The book also mentioned about William McDonough's design. McDonough's designs are build in a cycle so that every part of the product can go back to the the most original form.
McDonough's designs and what the book talks about fit exactly into what Roxanne and I are doing in our internship. We are currently helping Sir Speedy, a print and design company, to research information about how to make its business green. Since paper is a huge part of a print and design company, we are trying to find out all the papers that are made from recycled paper or post-consumer wastes, and see whether they are chlorine free, or has certifications from organizations like Forest Stewardship Council (FSC), etc. We'll then move on to find out more information about less toxic inks and more eco-friendly printing process later on. The main reason for doing this is to educate not only the people in print and design industries, but also the clients and customers. Only if we start from the most basic, we can do the best to re-design the whole print and design industry, and then to share our knowledge with others!

On the whole, Like McDonough said, it's all about sustainable designs!

Waste Not vs. Senior Project

After reading an excerpt from the book Waste Not, I found out that the commercial industry had wasted many things. Many commercials and ads have images showing exposed women body parts and sexuality. I think women are being regarded as objects. Those images waste the beauty of women in many ways.

For instance, A woman's body and self-confidence is lowered because the way media portrays women. It's mentioned in the reading that overuse of energies and resources lower living quality. Overuse of resources does not necessary boom the economy but drag the economy down. I see parallel of how advertisement overuse the image of women and therefore distorted woman's natural beauty and lowered woman's self-confidence.
Furthermore, many girls and women worship those "distorted beauty" as role model, as result, many business are build for helping women to achieve the idealized beauty. Beauty industry creates huge amount of profits by promoting make ups, clothes, medicine and equipments for loosing-weight, etc. The making of more clothes, make ups, medicines, and machines create wastes that pollute environment and harm the right of labors; dieting or also waste health.

Ms. Gruber reminded me that I need to do more than creating awareness. The reading also says:"each of the three types of waste is presented as interlocking symptoms of one problem: using too many resources to make too few people more productive. This increasingly expensive industrial formula is a relic of a past that no longer serves a present or a future.". This shows that people had done as much as they can to create awareness of how women are portrayed in the media, unfortunately it is still not working. I'm not saying that people used too much energy to create awareness. However, there is certain process that does not work out because of the societal trend.
Like Ms. Gruber said, it is difficult to work against Mother Culture. I personally will think more about how to do more than creating awareness as my senior project goes.